增长实践者 Growth Practitioner

在真实产品上做增长，把过程写成方法论 Doing growth on a real product, writing the playbook along the way

我是 Bruce，正在全职做 PostMem——一个用老照片帮家庭留住故事的 AI 产品。从 0 到 1 的增长过程中，我把 SEO 体系、投放策略、用户研究沉淀成了公开的方法论。不是理论总结，是正在执行的东西。 I'm Bruce, building PostMem full-time — an AI product that turns old family photos into family stories. Along the way, I'm writing down everything I learn about growth: SEO systems, ad strategies, user research. Not theory — things I'm actually doing.

看方法论 → Read the playbook → 看 SEO 实战 → See SEO in action →

正在做的增长实践Current Growth Practice

01 搭建了一套 13 篇文章的 SEO/GEO 内容体系，覆盖竞品拦截、品类定义、问题感知三层关键词

02 从 0 开始做 Facebook 视频广告，用 Remotion 搭建自动化视频生产线

03 基于 21 款竞品分析做产品定位，用 April Dunford 方法论梳理差异化

04 设计用户研究框架，完成多轮目标用户访谈（40-65 岁家庭记忆保存者）

01 Built a 13-article SEO/GEO content system covering competitor intercept, category definition, and problem awareness keywords

02 Running Facebook video ads from scratch, built automated video pipeline with Remotion

03 Product positioning based on 21-competitor analysis using April Dunford methodology

04 Designed user research framework, conducted multiple rounds of interviews (40-65 age group)

公开资产Public Assets

Lab 是思考，SEO 是执行。同一个人，同一条线。 Lab is thinking, SEO is doing. Same person, same thread.

Growth Lab

增长怎么想How to think about growth

把增长拆成结构，再把结构变成执行。框架、案例拆解、对话精华、工作笔记。Break growth into structure, then turn structure into execution. Frameworks, teardowns, dialogues, working notes.

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PostMem SEO

增长怎么做How to do growth

围绕真实用户需求搭建的 SEO/GEO 内容体系，把产品叙事转化为搜索增长资产。SEO/GEO content system built from real user problems, turning product narrative into search-driven growth assets.

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背景Background

在做 PostMem 之前，我在新华网、VIPKID 等公司做了 5 年 B 端产品。 Before PostMem, I spent 5 years in B2B product at Xinhua, VIPKID, and others.

展开看详细经历 ↓ Show full experience ↓

新华网 · 学术中国Xinhua · Academic China 产品经理Product Manager 2023.09 — 2025.04

主导国内首个国家级知识产权综合智能服务平台建设。获人民日报、科学网、国家知识产权局等媒体报道。Led China's first national-level IP service platform. Covered by People's Daily, ScienceNet, CNIPA.

主导学术基础能力建设：学术资源检索、查重、AIGC 检测、专利检测与评估

成果发表转化率 +57%，版权确权效率 +90%，累计 5000+ 电子证书

Built core academic capabilities: search, plagiarism check, AIGC detection, patent evaluation

+57% publication conversion, +90% copyright efficiency, 5000+ certificates

人民日报People's Daily ↗ 科学网ScienceNet ↗ 国家知识产权局CNIPA ↗ 新华网Xinhua ↗

装小蜜Zhuangxiaomi 产品经理Product Manager 2023.03 — 2023.07

聚焦监理业务服务完成率偏低问题，通过流失归因定位关键节点。Focused on low service completion rates, identified churn points through attribution.

监理用户服务完成率 +17%

+17% service completion rate

VIPKIDVIPKID 产品经理Product Manager 2018.03 — 2020.09

负责电商交易系统售后重构，围绕订单暴增后的人效和完单时效推进平台能力升级。Led after-sales rebuild as orders surged, improving efficiency and completion time.

整体售后完单时效 72h → 48h

Completion time 72h → 48h

招商银行China Merchants Bank 产品运营Product Operations 2016.08 — 2018.01

负责零售信贷对外合作类贷款业务的产品研发与业务运营。Led partnership lending product development and business operations.

合作类贷款发放笔数 10+，单场营销新增客户 700+

10+ loan disbursements, 700+ new clients from single campaign